about us
Meet your new bodycare routine.
skincare actives
star ingredients
age-defying skincare
dewy results
skincare actives
star ingredients
age-defying skincare
dewy results
skincare actives
star ingredients
age-defying skincare
dewy results
skincare actives
star ingredients
age-defying skincare
dewy results
skincare actives
star ingredients
age-defying skincare
dewy results
skincare actives
star ingredients
age-defying skincare
dewy results
Our Story
bdy /ˈbɑːdi / pronounced like “body”
Skincare is more popular than ever, and for good reason—it's key to preventing damage, dryness and signs of aging. That’s why we created bdy., a brand that delivers high-quality ingredients and skincare actives at affordable prices. We believe your skin deserves love all over—so we made it easy to keep your whole body moisturized, youthful and glowing.
Our 3 Core Pillars
I. Skincare Actives
We use nourishing, clinically backed ingredients that support the health and appearance of your entire body — not just your face.
II. Radiance
Our formulas feature star ingredients that help your skin look youthful, hydrated and naturally dewy.
III. Simplicity
Skincare should be easy. Our products are effective, affordable, and designed to fit seamlessly into your daily body routine.
Ingredients your bdy. will love.
Explore our Ingredient Vault to see what our star ingredients do for your skin. All bdy. products are 100% vegan, cruelty-free, and meet ULTA’s clean beauty standards.
bdy. for your body.
